With the launch of Izzui, Facebook grew from an environment focused primarily on publishing photos, sharing events and making friends, to become a powerful platform for virtual training for individuals and organizations.Izzui, an innovative free application aimed at social learning, provides a space for knowledge sharing and an open learning marketplace to create, publish, share and sell e-learning courses.
With Izzui (https://www.facebook.com/izzui.info) installed on their profile, Facebook users can access free and paid courses, and leverage their specific knowhow to create and publish at no cost courses between users.
To help users create courses, Izzui provides free and integrated access to the QuickLessons authoring platform that is currently used by leading companies such as Sky (producing 2,000 courses a year for employees). QuickLessons is an online course development solution with ready to use FLASH and HTML5 content that requires no knowledge of programming.
This innovative social learning app already has over 150,000 installations and 200 courses available. The company is a spinoff of leading Brazilian corporate education company Affero and is currently in final stages of VC funding.
Today Izzui seeks to grow its community of course authors and publishers, developing partnerships with universities, companies offering training content, networks of experts and specialists.
Facebook: a potentially unlimited market for the learning industry
The choice of Facebook as the core platform for Izzui is based on numbers: The leading social network marked a growth of 25% last year, and already has 1,060 million monthly active users. According to a study by GlobalWebIndex, 64% of Facebook users are the most active among all social platforms, particularly engaged in uploading and sharing content.
“Izzui breaks with the barriers of traditional learning management that confine social media to an extension of the learning experience. Izzui aims to integrate online training with social media from the basic premise that today people share social experiences on digital platforms which should be bundled with learning experiences. Instead of trying to get people out of these social platforms to bring them to other learning-centric platforms, with Izzui the learning is blended with the social, from the moment that the learning content is generated, until the moment of sharing it”, explains Alfredo Leone , Managing Director Izzui, outlining one the key differentials of the application.
The Izzui cofounder and seasoned elearning executive believes that learning is a social phenomenon in the daily lives of all people and e-learning has to follow the same model. “People want to share their learning and social networks like Facebook are the ideal place for this,” he states.
“Historically and in general, the learning and development industry, has developed and implemented dedicated models, platforms and technologies like Learning Management Systems (LMS) and Learning Content Management Systems (LCMS). This happened both in academic and corporate settings, defining and delimiting the learning experience to ensure controlled and measured results. With Izzui, this learning process does not occur isolated, the process happens integrated into the end user’s social activities, using an accepted and familiar interface, and not trying to force ‘social’ features in learning tools that were not developed with this goal to begin with”, says the Managing Director of Izzui.
How to access and use Izzui
“Any person or business with a Facebook account can install Izzui and have free access to all the features available. Through integration with QuickLessons, our collaborative and 100% online course development platform, Izzui users can create interactive and engaging e-Learning content, using templates, characters , animations, games, exercises and other items, easily editable “, says Leone.
“Once completed, the courses are published on Izzui with options for free or paid access (the course author decides, Izzui does not impose any minimum price). From there, users can benefit of all Facebook social media and networking resources to create communities of interest with global reach related to the published courses. Leveraging established e-learning industry standards, course publishers can monitor and analyze the activities of users taking the courses, generating detailed reports”, adds the Managing Director of Izzui.
“Additionally, there is the option for brands and businesses to create private learning channels inside Izzui and sponsor specific content, with advanced levels of access control, reporting and even private courses linked to Facebook groups. With such Learning Pages, brands can integrate learning content with their existing Facebook presence and pages, providing an innovative option for customer acquisition and retention. It is our belief all brands should aim to be social learning channels”, says the executive.
Always according to Leone, Izzui uniquely combines within Facebook enhanced self publishing, a complementary corporate model, a no upfront fees business model, an open course marketplace and a customized learning experience. “In the context of the growing adoption of social networks, Izzui aims to redefine the e-learning content sector through a more structured use of social networks focused on training and the goal of sharing knowledge”, he says.
Yesterday we asked people to go to a classroom to learn, today learning takes place where people are. If we take into account that people today spend a lot of time using social networks, even during working hours, and they depend on these environments for access to timely and relevant information, it is natural, simple and ubiquitous to provide access to learning directly inside platforms such as Facebook. Izzui makes it possible.
“Nobody has created an open market for learning content at this level until now”, says the Managing Director of Izzui.
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