“FBML” stands for Facebook Markup Language.
Some of us (ahem, hmmn, eye-roll here) have been meaning to master FBML but didn’t become fluent in the Facebook coding language. Now we don’t have to. Poor unwanted FBML, even its developer parents on Facebook are shunning it, as they state on the Facebook help page, “We are in the process of depreciating FBML.”
There’s now a new Esperanto in town. Basically, FBML will be replaced with iFrames starting in Q4 2010.
As 99.995% of us use Facebook or so it seems, and so many of us maintain business and/or fan pages there, it’s due time to learn about the changes going on. What better way to learn than following some of the bright guiding lights that are available through social media to illuminate our path?
Here are some recommendations for guides who can help:
Mari Smith: As you can read on her Facebook fan page, Mari is one of the world’s foremost experts on using Facebook as a marketing channel. She is the coauthor of Facebook Marketing: An Hour A Day. I recommend clicking “liking” her page there, and navigating around her wall for recent posts on Facebook changes, as well as checking out her Slideshare and video presentations she has there. She frequently has recorded interviews you can find online and some free webinars, and is an excellent, cheery and unparalleled guide to the Facebook universe and its many asteroid showers. Here’s a sample of one of Mari’s clear explanations about a Facebook factoid:
In her ever socially responsive way, Mari also points users to other good online resources, like Jonathan Richman, at Dose of Digital who shares Facebook stuff in his clearly laid out and digestible post Facebook Pages Just Got Easier for Brands.
Jonathan’s page, in turn, via a trackback leads us to more illumination on the topic: 10 Best Tips for Using New Facebook Pages | Creative Content Coaching
Ready for one more really worthwhile writer on the topic? Don’t miss John Haydon, who spells out Everything You Need To Know About Facebook’s Epic Upgrade To Pages and serves up other fab posts on how to understand, make, do, and play with Facebook.
Finally, you could, of course you could go to the source, Facebook itself, and visit the Facebook Developer Blog and read the entry Introducing iframe Tabs for Pages but sometimes it’s more fun to learn from our friends. I think once you compare the style, voice, and personalities of these personable and palatable posts you will prefer the social learning style.
Your own resources are welcome to the discussion!